The convergence of beauty product demonstrations and the {hardware} retail atmosphere represents a distinct segment space of on-line video content material. These movies sometimes function people making use of make-up, particularly lipstick, inside or in affiliation with a house enchancment retailer’s bodily or digital house. For instance, a content material creator may movie a make-up tutorial inside a house depot retailer, or use paint colours from house depot to indicate a glance.
This style’s worth lies in its surprising juxtaposition, attracting viewers by means of novelty and doubtlessly broadening viewers attain for each the cosmetics and residential enchancment manufacturers. Its improvement could stem from the growing integration of way of life content material with various product classes, coupled with the accessibility of making and distributing video content material. Its rise can be a play on phrases of the phrase lipstick on a pig, to make the previous seem new.