The exercise in query facilities across the televised broadcast of the presidential inauguration of Donald Trump. Contributors set up a set of pre-determined occasions or phrases that, when noticed or heard throughout the broadcast, set off the consumption of an alcoholic beverage. For instance, a rule would possibly dictate a drink is taken at any time when the phrase “America” is spoken, or if a selected particular person is proven on display screen. This type of engagement is meant as a social and infrequently humorous strategy to observe a political occasion.
Such actions function a type of commentary and participatory engagement. In a extremely polarized political local weather, they provided a method for people to course of and react to the inauguration in a communal setting, typically reflecting shared political beliefs. Traditionally, a lot of these actions are a contemporary adaptation of older traditions of political satire and social commentary, leveraging media consumption as a focus.