The apply facilities round consuming alcoholic drinks at the side of viewing episodes of the animated tv sequence Rick and Morty. The consumption is usually triggered by particular occasions occurring on display screen, similar to character catchphrases, recurring plot gadgets, or visible gags. A typical instantiation includes establishing a algorithm tied to those on-screen cues; for instance, individuals may drink each time Rick burps or Morty stutters.
This exercise presents a structured means for followers to interact extra actively with the present’s content material, remodeling passive viewing into an interactive social expertise. The growing recognition of such actions coincides with the rise of binge-watching and the need for enhanced leisure. Related codecs have existed throughout numerous types of media, tailored to suit the thematic parts of the supply materials and offering a communal factor for viewers.