This phrase refers to a particular iteration of a preferred cellular recreation, themed round a seasonal sporting occasion. It combines the core gameplay of property acquisition and financial administration with visible parts and challenges impressed by winter sports activities and related festivities. For instance, gamers would possibly acquire tokens representing totally different winter actions to advance throughout the recreation.
The importance of such an occasion lies in its skill to re-engage current gamers and entice new ones by limited-time content material and rewards. These themed occasions usually generate substantial curiosity and income for the sport builders by providing distinctive in-game gadgets and experiences. Traditionally, these additions have confirmed efficient in revitalizing participant engagement and growing general recreation recognition throughout particular durations of the 12 months.