This phrase possible refers to cases the place pricing methods or product choices at Residence Depot are aligned with or mirror these at Menards, particularly in conditions the place an merchandise is priced at $11. This means a aggressive response or a strategic resolution to match a specific promotional value level provided by a competitor.
Such matching habits can profit customers by making certain aggressive pricing and doubtlessly driving down the price of items. It additionally offers precious perception into the dynamics of the house enchancment retail market, demonstrating how main gamers react to one another’s gross sales ways and pricing selections to keep up market share and appeal to prospects.