The phrase references the untimely launch of data, particularly about merchandise anticipated to be out there at a big residence enchancment retailer for the Halloween season of 2024. This may embody pictures, product descriptions, pricing, or any particulars relating to upcoming seasonal choices made public earlier than the official announcement or launch date.
Such disclosures can generate early shopper curiosity and pleasure, probably influencing buying selections and competitor methods. Traditionally, these conditions can stem from varied sources, together with unintentional listings, inner memos discovering their solution to exterior events, or deliberate leaks aimed toward creating buzz.