The phrase references an incident involving the actor Tyrese Gibson and the house enchancment retail firm, Dwelling Depot. Particularly, it alludes to a reported occasion the place Gibson made important purchases on the retailer, later sharing the expertise publicly. This generated appreciable media consideration and dialogue on-line.
Such occurrences, involving celebrities and on a regular basis companies, typically acquire traction as a result of intersection of celeb tradition and consumerism. This will result in elevated model consciousness for the corporate concerned, in addition to present a degree of connection between celebrities and their followers by relatable experiences. The general public nature of those occasions contributes to their significance and memorability.