The phrase refers back to the follow of people looking for and sharing low cost codes, particularly these providing a ten% discount on purchases from a house enchancment retail chain, on the social media platform Reddit. For example, a person would possibly publish a thread on a related subreddit (equivalent to r/HomeDepot or r/Offers) containing a promotional code, doubtlessly obtained by e-mail subscriptions, worker reductions, or third-party coupon web sites, that can be utilized throughout on-line or in-store transactions to decrease the price of merchandise.
This exercise displays the broader pattern of shoppers looking for cost-saving alternatives by on-line communities. The advantages are multifaceted: buyers achieve entry to reductions they may in any other case miss, whereas retailers doubtlessly profit from elevated gross sales pushed by coupon redemption. Traditionally, coupon sharing was restricted to bodily print media, however the rise of digital platforms like Reddit has facilitated wider and extra instant distribution of promotional provides. The immediacy and group side of Reddit contribute to the recognition of those exchanges.