The phrase identifies a product combining the breakfast cereal, Fortunate Charms, with interactive leisure. This integration usually entails a digital utility or a bodily exercise designed to be pleasant and fascinating, usually focused in direction of a youthful viewers. For instance, there may be an internet platform permitting gamers to nearly gather the cereal’s marshmallow shapes, or a board setup utilizing the cereal’s iconography as a visible theme.
Such synergy gives a novel promotional technique and potential benefits to model recognition and client loyalty. By extending the attain of a widely known product past the breakfast desk and into the realm of leisure, there’s an enhanced likelihood to create a holistic affiliation with constructive experiences, particularly throughout the focused demographic. Traditionally, cereal manufacturers have embraced this method, utilizing video games and interactive experiences as a complement to their product choices.